When it comes to her passion for gorillas, Kiesza doesn’t hideaway.
As soon as the international pop sensation heard about a new baby gorilla in her hometown, she immediately thought about how she could lend her voice and support to protect these endangered species.
“As a native Calgarian, I am thrilled to work with the Calgary Zoo on their cell phone recycling program to help increase the numbers of this endangered species” she says. “My passion for gorillas is only rivaled by my passion for music!”
The timing could not be better as the zoo was looking to re-launch its cell phone recycling program to celebrate the birth of its new baby gorilla- it was the perfect fit.
“Some of the minerals that are used to coat cell phone components are mined in gorilla habitat. By recycling, we can reduce the demand for these minerals and help protect gorilla habitat” says Lisa McDonald, Manager, Visitor Education, Calgary Zoo. “We are relaunching our cell phone recycling program with another new partner, GEEP, who uses sustainable business practices in order to achieve a near zero-landfill goal.”
Fascinated since she was a child, Kiesza learned all she could about the great apes, and leapt at the chance to become involved with the Dian Fossey organization in 2015. After an incredible trip to Rwanda and experiencing a troop of mountain gorillas in the wild, she returned home with a renewed respect for the species, and a need to become further involved.
Cell phones also contain other valuable metals that can be extracted and re-sold. By recycling your phone at the Calgary Zoo, ores and elements are safely reclaimed, no harmful chemicals wind up in landfills and the zoo can help animals in the wild. This means wild gorillas, like the ones that Kiesza visited, have another chance to live in peace.
All it takes is your participation. Next time you visit the zoo, bring your old cell phones to donate– the zoo has bins set-up in the TransAlta Rainforest building and at Guest Relations. Your conservation efforts mean that each phone is a step towards happier gorillas.