Calgary, AB – Timed with the July 5, 2017 opening of the new Land of Lemurs walk-through, the Calgary Zoo will be challenging its guests to take action to protect wildlife. Recognizing that declining forest habitats are impacting species around the world, including, here in Canada, the zoo is working with the Rainforest Alliance to teach visitors how to buy consumer products that are forest-friendly.
The Rainforest Alliance’s green frog logo is an easy way to identify products that have met the high standards of environmental, social and economic stewardship.
“By working with the Rainforest Alliance, we are showing our community there are small actions we can all take to make a difference in protecting our wildlife,” says Lisa McDonald, Manager Visitor Engagement and Interpretive Planning, Calgary Zoo. “We expect to talk with almost 400,000 visitors this summer so it’s a great chance to encourage conservation action. Everyone has a responsibility to take care of our planet, and what this program demonstrates is that it doesn’t have to be overwhelming, there are everyday choices we can make that can have a big impact.”
Set up in Destination Africa, zoo visitors will have the opportunity to shop through a variety of items to identify the ones that have the Rainforest Alliance green frog logo. Those products that do carry the certification seal indicate that a farm, forest, or tourism enterprise has been audited to meet standards that require environmental, social, and economic sustainability. After selecting their items, zoo visitors will be recognized for making choices that benefit the planet.
“We are delighted to work with the Calgary Zoo on educating their visitors because we know that consumers are increasingly seeking “green” goods and services that do not compromise the health of our planet,” says Nicole Pasricha, Manager, Markets Transformation, Rainforest Alliance. “Studies show that 80 per cent of consumers trust third-party certification labels, more than any other type of environmental message.”
The Rainforest Alliance is an international non-profit organization that works to conserve biodiversity and promote the rights and well-being of workers, their families and communities. It is an international non-profit organization with over 30 years' experience in the development and promotion of sustainable standards in farming, forestry and tourism.
These standards protect the environment and promote the well-being of workers, their families and their communities. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
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Lead, Media Relations